When you first start an Internet business one of the first items on the list , after you've written your business model , is getting a domain name . In years past it wasn't as difficult to find a decent name for your site . Today however , it's not as easy to get your dot com name . The process of registering a name has improved substantially but the availability for descriptive names is far more difficult . Why is this a problem you may ask ? It's more of a problem for small and home business sites than it is for larger companies . The reason is simple and I can sum it up in one word : money . Larger companies , especially public companies have the funding to advertise their new sites , therefore they don't really need to have names that reflect the type of business they are in . I can site a perfect example , Go Daddy .com , has absolutely nothing to do with the type of business Go Daddy is in . But being the largest register of domain names , GoDaddy can advertise on all media levels to get business including buying advertising time on the Super Bowl ! If you are starting a home based business on the Internet , I'll bet that you won't be buying time on television not to mention next year's Super Bowl .
Okay , where am I going with all of this ? You are on a limited budget when you start your business and you must rely on free traffic to your site , because without traffic you have no business . This is what I described in my article on organic traffic a few weeks ago . In order to get substantial traffic to your site you'll need to have an optimized site . This all has to do with keywords and something called keyword density . You achieve this by having your most important keywords dispersed throughout your website and your domain name .
Most SEO , search engine optimization , programs first look at the domain name and your major keywords . They look to see if your domain name and site title have any commonality . If they do your site receives extra points in the SEO algorithm , ( a logical step-by-step procedure for solving a mathematical problem in a finite number of steps , often involving repetition of the same basic operation . ) I hope that I haven't lost you here because all of this is very important , especially to home based Internet business owners .
Most SEO programs will constantly refer back to the domain name and those words which match the dominate keyword phrases that you have chosen . When your site is optimized , search engines will pick up your scent , so to speak , and you will have great placement and positioning on searches that have your keywords . All of this amounts to substantial traffic .
