With modern communication technology comes the popularity of information-based marketing , which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers . This is why article writing , submissions and publications are also getting popular .
There are already many tools that people can use to make the process of distributing their articles more easily . Though this is invaluable in getting the contents more exposure , which is only half of the story .
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories :
1 . Confusing the reason to promote the articles with the reason to write them .
In article writing , there are three key benefits why you are promoting them ; branding , lead generation and promotion , which are all part of your optimization efforts .
But there is only one reason why you write an article , and that is to inform your audience . If the article is not focused on this primary and most important purpose , it will fail to achieve the three promotion benefits because no one will be interested in reading them .
You need to figure out first how to get people to read what is in your article , then make them click on your resource box . You can achieve this by producing better contents .
2 . Failing to maximize the promotional opportunities of article marketing .
You may know already that your articles can help you generate additional links back to your site . But do you know that you can get more visitors and better search engine results from that same articles ?
Mention keywords at strategic places . Just be sure not to overdo them . Some are even using anchor texts which is also an effective method . But it is important to know that majority of the directories are not able to support this .
Remember that is not only about the links back to your site . Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work . Better search engine results also are great benefits .
But these things do not put much money in your pocket . There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings . Not just increase the number of visitors to your site .
Start out with a plan and see to it that your article will serve the function that you intended it to have .
3 . Publishing content that does not help your readers .
Maybe in the process of writing articles , you are thinking that all that is you wanted is links back to your site . And any visitors it can generate are fine .
Guess what ? Not all article banks and directories are going to accept your content automatically . Oftentimes , they have some guidelines and specifications on the articles that they are accepting .
You can double the number of sites you can submit to by writing articles that the directories want to share with other people . All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight .
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you . This also means you have to obey the standard guidelines , spell checks , researching on a good topic and even hiring a writer to produce a good content on your behalf .
In the end , it is all really a matter of choice on your part . You can start getting a little exposure from increased links back but on a very basic level . Or enjoy massive exposure from a little extra time making quality contents .
It will be your choice . You may not be aware of the