Once you have done your keyword research , selected a domain name , and created your affiliate marketing web-site , your next order of business is going to be getting your site ranked highly by search-engines , like Google . After all , you want your site to be on the first-page of Google's search results so that the most people will see it . The entire effort to get your site on page 1 revolves around the concept of search engine optimization or SEO for short . And in-order to become proficient at SEO you must first understand what it is that search-engines value when determining which sites to rank highly . Google is the "paper of record" in this regard – and getting 'inside their head' is a major preoccupation of today's internet marketers . One of the first things you can do is to make a wise decision when selecting which blogging platform ( i .e . , which software ) to use for your site . There are many to choose from , but without any doubt the one that Google likes the best is WordPress . The main reason for this is that WordPress' behind-the-scenes mechanics make it easy for Google to gather information on the content of blogs created with WordPress software . Google constantly sends out electronic monitoring signals – known as bots – to scour the internet for information on what's out there . Simply put – WordPress makes this process easy for Google where others do not . WordPress also includes a very powerful SEO optimization software that offers individual bloggers a wide-range of options .
Another important element in gaining page rank is developing backlinks to your home site . This is simply your site name appearing as a hyperlink on another web-site . One that , when clicked , takes readers back to your home site . The more backlinks that are present on as many different sites as possible , the higher your home site's page rank will be . And one of the ways to make sure you have links pointing to your site is to create them yourself via what is known as Web 2 .0 sites .
Web 2 .0 is a term used to denote internet content that is user-created . In other words , sites written by ordinary people versus giant corporations , like CNN . Fortunately , there are quite a few of these sites . Generally they are sites hosting user-generated articles ( and other material ) on any topic you care to write about . What internet marketers do is write articles for these sites talking about the product they wish to promote in some general way . They then post a link back to their home marketing site – and thus create what Google refers to as an organic backlink .
There are many of these type of article directories , such as eZine and Hub Pages . Recently the general quality of the material on these sites has dramatically improved , largely as a result of Google's efforts to improve the relevancy of search results . These changes have made it more difficult for spammy nonsense to be ranked highly , thus encouraging higher quality material . So the higher the