Unless you are extremely gifted at predicting the future, we suggest that you
heed this secret. It is based on simple math. The more opportunities you are
working with, the better you can expect the results to be.
We learned a long time ago that we cannot accurately guess which markets are
going to profitable and which are not.
Now do not misunderstand us. We do all the standard market research that we
all need to do before choosing a market.
We would investigate Overture's search numbers and cost per clicks, we'd check
on the competition, we'd make sure there were at least 2 or 3 reliable and solid
affiliate programs associated with the particular market and so forth and so on.
We were doing our homework.
But even after all the research, the investigating, there were some markets that
we were simply not able to turn a profit in.
More often than not, we noticed that this failure had nothing to do with the
competition that we faced in that market. In fact, there were some markets that
were very competitive in which we achieved very high rankings. Then, for some
reason, there were other markets that should have been a snap for us to profit in
that did not pan out at all. There were times when we couldn’t even make the top
10 for a single keyword!
So that's when we decided to employ a new methodology.
It's simple: throw enough out there and something will hit the target.
And it works.
After using this rather simple method and seeing the results, we no longer care if
a market appears to be quality market or not. Our results proved to us, at least,
that if we go into 10 markets, we can usually expect 2 or 3 of them to turn out to
be profitable winners.
Once we understood that this method, while simple, returned good results, we
continued to use it. We would put in another ten markets per week, and over
time, by doing that, week after week, we eventually built a huge network of sites,
in hundreds of different markets, all of them profitable.
Now, you can follow our suggestion and do what we have been doing or you can
work yourself to death trying to find those few “perfect” markets, which, as far as
we are concerned, actually change one week from the next.
Our method takes work. There is no way around that truism. But we have some
tips on that for you as well.
Regardless of the markets that you are in, the vast majority of your traffic will
come from the 3- to 5-word keyword phrases you select rather than from your 1-
and 2-word "root keyword".
If you're going into the "Birthday Cards" market, you will get more traffic from
keyword phrases like "Free Printable Birthday Cards” than from something like
“Birthday Cards”.
The secret for more traffic is to aim your website pages (title tags and content) to
keyword phrases. To find the best keyword phrases you may use
www.WordTracker.com or overture keyword suggestion tool here:
http://inventory.overture.com/d/searchinventory/suggestion/
Use Relevant Content Related To the Theme
There are a lot of places where you can borrow content and articles as long as
you credit the writer with a link to his/her site. The best content is an original
content, however building a huge network of sites writing articles yourself or
outsource the writing tasks to other ghostwriters is time consuming and very
expensive. We use other people articles, once combining more then one article
on a page, make the page an original page.
This secret revolves around mathematical probability and common sense. If you
have 25 links to other webpages on your page, and only 5 of those links are
AdSense ads that pay you, chances are pretty good that you visitors will click on
the links that do not pay you.
Having too many links that do not pay is even more damaging to your CTR than
having too much content on the page.
Placing your AdSense ads at the top will help some, but you are still going to lose
a lot of traffic by giving your visitors the option to click away via a link that doesn't
pay.
So how can you deal with this challenge?
1) You can put the non profitable links at the bottom of the page
2) Each link should open in a new browser using the html target="_blank"
tag
Google policy strictly forbids you from writing out, “Click on the links below”. They
do that to protect the advertisers, and to keep things fair for each advertiser.
However, if you can “suggest” that your visitors click on the links (without actually
saying it in print), your CTR will be greatly increased.
Many people have tried many methods of doing just this thing. Some have tried
using arrows and other graphics that point to their ads, in the hopes of pulling
visitors in, but, be warned, Google seriously frowns upon this type of behavior.
What they don't mind, however, is if an image appears next to your ad block, and
if that image just so happens to catch the eye, well…
More subtle, but still highly effective, is to have an unrelated image sitting next to
your ads. For example, if your page is about a particular magazine, you may
want to include a photo of the editor of that magazine next to the ads. The photo
of this editor will naturally draw the eye toward it. At the same time, Google would
not mind this photo being there because it directly relates to the content of the
ad.
Another way to “sell” the ad is to place the article below the ads and below the
fold so that the visitor does not see immediately see it. Now this is highly
aggressive and may cause trouble for you with Google, so use at your own
discretion.
If you want to be less aggressive, make sure you include plenty of resources in
the article below the ads. Keep in mind what we discussed earlier that the more
content and links the lower your CTR will be. In this case, it is very good advice
to test, test, test.
The last tip for this section is so simple and easy to use it is nearly insane. When
you write your paragraph or two of content, make sure you end the last sentence
of the last paragraph with an ellipse.
Like this …
Generally speaking, when people begin reading something they want to finish it.
By leaving them hanging with the ellipse, you are inviting them to click on the link
to read the rest of the content. It makes it appear as if the article continues on
one of the pages being linked to, and many times they will click on the link just to
get to the rest of the content.
When Google raised the ad block limit from one per page, to two, and then later
to three, many marketers decided it would be a good idea to go ahead and max
out the number of ad blocks on their pages.
That was not a good idea and many of these marketers have suffered from it.
It is important for you to remember that when you publish Google AdSense ads
on your pages, Google is effectively syndicating their Adwords ads, which is a
pay-per-click advertising network.
What that means is the ads at the top of the page are there because the
advertisers for those ads are paying more (for the better placement) than the
advertisers with ads at the bottom of the page.
What this means to you is if you max out the number of ad blocks on your page,
you will go from having 4 ads to having 12 ads. This is assuming that you are
using the large rectangle ad block. The math: 4 ads per ad block and 3 blocks
equals 12 total ads.
At first glance you might consider this to be a good change, one that should be
more profitable for you, right? After all, the more ads you have available the more
chances you have of getting a click. Seems to make sense, doesn’t it?
Actually, it is not a good thing for you because it can very easily and very quickly
cut into your profits.
Why?
My tests in this matter have shown us that not only do we get fewer clicks the
more ads we have on a page, but we also earn much less for every click that we
do get.
we decided that this only makes sense.
If the top ad on your page pays you $0.50 per click, there is a very good chance
that the bottom 4 all pay less than $0.15. In essence, by increasing the number
of ads, you are trading higher-priced (higher paying) clicks for lower-priced (lower
paying) clicks.
We tested several pages of my own and decided that 4 ads is usually the golden
goose. However, this is not a hard and fast rule that must be observed at all
times. Occasionally, a 2 ad block pulls the best combination of earning-per-click
(EPC) and click-through-rate (CPC) which is exactly what you want.
My advice is if you're using more than one ad block on your page, test that same
page with just a single block and careful keep track of the results. Odds are you
will make more money by decreasing the ads.
Get Indexed in The Search Engines.
The best way to get indexed and crawled by search engine bots is by getting
links from other websites that are already indexed in the search engines. Then
when the search engine bots will crawl the site that is pointing to your site it will
notice the link to your site and after a few days will start crawling your site and
pages.
There are a lot of ways to get links from other sites and I will mention a few
1) Link exchange with other websites that are on the same theme as your
site (link exchange done wrong can get your site ban by search engines)
2) You can submit your sites to search engine friendly directories.
3) You can write articles and submit them toy article directories
4) You can use companies that their expert is linking for example
http://www.text-link-ads.com/
There are a lot of other ways to gain links to your sites, the above are very easy
to use and implement. Of course you can outsource the link building tasks if you,
as we do!
Links is one of the most important things to get to the top of the search engines,
if done correctly.
Last Thoughts:
The key to dramatically increasing your profits through Adsense is in the
numbers. The only thing separating you from a $20 a day profit and a $200 a day
profit is the numbers. If you do more of what you are already doing, the numbers
will take of the rest.
But be intelligent about it, too. Be smarter than the next person. Set up and then
use your Procedures. Make that Goal List that we explored earlier and then
achieve those goals, one at a time. Outsource when it is the smart thing to do.
Never be afraid to ask for help.
This business is about volume. You should ask yourself as often as possible,
“How many markets are you going into this month?" Your answer to that
question, more than almost anything else, will determine your success.
Once you know how many markets you want to open in a given month, sit down
and plan out each step that must be taken in order to make that goal happen.
Use the assembly line method we spoke of earlier. Do your work in batches
rather than one site at a time. Find good people who can help you with keyword
research, website design and maintenance, and other tasks.
Keep a close eye on your results from each site or page. When you notice
something has changed, increase or decrease in profits, get in there and try to
track down the problem. Testing is the key to success in this business, and it is
not something that you only have to do one time and then forget about it. Testing
your sites, testing your content, your keywords, your key phrases, all of that is
crucial to you staying on top.
IMPORTANT THINGS TO KEEP IN MIND:
There are many tips and tricks that you can use to improve your profitability with
Adsense, but it is never a good idea to get too far away from the basics either.
For that reason, we have included here some of the more general aspects of
using Adsense in order to maximizing its overall effectiveness.
When your content changes, so do your ads.
The technology behind Google AdSense goes beyond simple keyword or
category matching. In essence, they try to understand your content and deliver
ads that are relevant to specific pages, automatically, no matter how many
thousands of pages your site may have, or how specialized or broad your
content. With that being the case, as your content changes, Google's ads change
to match.
What that means to you is that if you go changing your content too much; do not
be surprised if the ads change as well.
And while many people complain about Google, they do offer some very useful
safeguards which you may want to explore.
• Competitive ad filters. You can block competitive ads, or other ads you
want to keep off your site, simply by telling them which URLs to block.
• Ad Review. Before ads appear on your site, they're reviewed using a
combination of human and automated processes. The review process
takes into account a variety of factors, including the quality of the ad and
whether it's suitable for all audiences.
• Sensitive content filters. At times, certain ads may be inappropriate for
some pages. For example, Google automatically filters out ads that would
be inappropriate on a news page about a catastrophic event.
• Choose your own default ads. In the unlikely event that Google is unable
to serve targeted ads on your page, they offer you the option of displaying
a default ad of your choice. This ensures that your advertising space is
always being used as effectively as possible.
Customize ads to complement your site.
Google offers you a lot of choices when it comes to design. While it is better to
stick with the more traditional look, you can, if you wish to experiment or test,
choose something else. They offer over 200 colors and 24 pre-set color
palettes—you can create and save your own custom palettes using a simple
point-and-click color selection tool.
One thing you simply must do is track your earnings with online reports.
You can monitor your ad performance with customizable online reports that offer
details like the number of page impressions, clicks and click-through rate.
You can track the performance of specific ad formats, colors, and pages, which
can help you, identify trends quickly. These reporting tools let you group your
pages however you want, so you can gain insight into your earnings by viewing
results by URL, domain, ad type, category and more.
Track your results online.
You can track the number of queries, clicks, click-through-rate—as well as your
Adsense earnings—via a web-based account which you can easily update at any
time.
As i said, this may not be for everyone, but for many marketers, this is a good
option to look into. It offers a lot of perks.
We hope this guide has been useful to you. The only way that it will really be
useful, however, is if you use the information contained within.
Now, please understand that some of the techniques that we have included in
this guide may be too aggressive for you. Using them may make you nervous. If
that is the case, you should avoid using them or try to modify them in such a way
that you can sleep at night. There is nothing worse than being nervous over a
business matter or a matter of conscious.
It is your job to maximize your site and to make it profitable.
That's it.
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