How To Dominate Video Marketing

Video marketing is the major task on line . This really is underused by lots of marketers or wonderfully profitable for those that do use it .

Many marketers don't use video marketing simply because they don't know how to get started on it . It isn't actually that difficult and you will find it remarkably easy when you do use it .

Videos can very easily go viral and you will find yourself getting a lot of traffic from them . Plus , the search engines love video because it is very popular at the moment . You can often see a selection of videos in the top five ranking for any search term in Google .

Creating the videos doesn't have to be difficult . You can create a live action video using your mobile phone or digital camera , or if you live in the dark ages , a webcam .

Using a tool such as Camtastia or Camstudio you can capture the screen and demonstrate some software or a website . These are very effective videos because people can see what they are buying or what they need to do .

Promotional videos can be created by Windows Movie Maker , which is installed on most Windows XP and above computers or on a website such as Jing or Animoto . These websites create some fantastic videos which you can use as adverts .

Your video needs to be concise , to the point and entertaining . You want your viewers to see your video and be captured and want to know more .

Before you start submitting your video , you need to know which keywords to use as tags . This means doing some keyword research . The Google External Keyword Tool will tell you everything you need to know , or you can use your own favorite tool .

You could manually submit your video to various video directories , but this takes a lot of time . You could outsource it , which will get expensive , or you could use a tool to do it . Alternatively , you can use the TubeMogul website , which is free to use .

This allows you to submit your video articles to a handful of video directories automatically . Once you have produced some videos and are established on their site you can increase the number of video directories .

Once the videos are approved you can then sit back and watch your videos spread all over the Internet . They will be picked up by websites and other directories that feed off these main sites , giving you more of an audience .

Set up a Google Alert for your video name and you will be surprised to see how far a single video will get you . So long as you have put your URL in the description and in the video itself , then you will get a good amount of traffic from this .

Video marketing is emerging as a very powerful and effective method of getting traffic . It is still underused and one that you can start to use to further boost your sites in the search engines.