This is an absolutely free , open-source platform that can be customised with many features in the same way a dress is complimented with totally different accessories . Themes permit users to alter the look or performance of a WordPress installation or website without altering the information content material . In addition , a template system , or many creative plugins may make a dynamic content management system based on MySQL and PHP . The WordPress plug-in architecture is largely responsible for it currently being the most popular blogging system in use on the Internet to date . Since it was first released on May 27 , 2003 , WordPress 3 .0 has been downloaded millions of times as of December 2011 .
Finding A Freelance WordPress Designer
The main benefit of a freelance WordPress designer is cost . An individual is usually less expensive to hire than a professional development firm , but may require some upfront costs to post a job request , read designer portfolios , or to hire a designer that is best suited to handle unique requirements of a specific website when doing so through a freelancing agency .
WordPress is one of the most essential publishing tools currently and can be used as an effective bridge to improve rankings on a website's search engine . It has an abundant plugin structure which allows WordPress developers and users alike to reach far beyond the basic features of an initial WordPress installation . Currently , WordPress has over 20 ,000 database plugins at its disposal designed for SEO purposes to attaching widgets .
SEO
There are multiple numbers of SEO plugins that have been designed for WordPress for most web site blogs . WordPress SEO is different from other network platforms because of its user-friendly layout and is especially favored by publishers . WordPress alone is used to sort and assign web pages and posts by means of a URL comprised of only numbers and some symbols .
However , WordPress does not allow an individual the ability to deliver posts that will end up in high rankings on search engines or is it structured to give a detailed description of posts on a dashboard or to allow people to link to them easily . This is why integrating plug-ins with WordPress is essential for web pages to yield maximum SEO results . Interestingly , search engines figure in page titles as an important ranking factor that has a direct affect on SEO . This is the case because most people looking for a particular topic will click onto a web site based on a title that matches their query closely or exactly . WordPress blogs , therefore , need to have a syntax attached to them in the following format to attract more traffic : title> archive> title .
Using Image Optimization For WordPress
Image optimization is another key factor in improving search engine results . The plug-in called , Smush .it , is designed to delete excess image bytes from files without altering their visual or display quality . The plug-in also removes meta data from image files in JPEG format and optimises its compression , strips excess colors from indexed images ,and produces indexed PNGs from certain converted GIFs . Applying relevant alternate text with definitions and descriptions to images , file names and title makes it easier for those with poor eyesight or those trying to access an individual's website from a Smartphone see search engine results from a more appealing display . In addition , web crawlers can see the whole structure of a web site by means of a sitemap .
A sitemap helps fresh content on a site get indexed faster every time a new post is added . A XML plug-in is necessary to help search engines like Bing and Google index a WordPress blog even better . Plug-ins like Google XML Sitemaps can not only notify the major search engines , but can actually generate a sitemap . As mentioned earlier , navigating through a WordPress blog is less convenient without easy-access links . Breadcrumbs are links that are typically added right above a posted title and allow search engines to assess a site's structure and help web users to move through a site easier . A WordPress plug-in known as Yoast , can assist further by ensuring that breadcrumbs will return to a website's categories and home page . Do not hesitate to ask a WordPress developer for assistance .
Widgets
Widgets are small modules that are designed to help web searchers utilise many of the plugins' extended abilities , such as small news sliders , a slideshow , boxes , with drag-and-drop sidebar content placement .
WordPress also handles author mentions , GPL compatible themes for sponsorships or links to sites . A top WordPress designer moves far beyond the basics , and understands the technology associated with WordPress by learning the best practices for PHP and MySQL content management , and a variety of other things to help a web site owner further improve their search engine rankings with WordPress . An updated form of WordPress called WordPress multi-user makes it possible for those promoting a website to host their own blogging community , as well as manage and moderate all incoming blogs from only one dashboard . Therefore , WordPress with additional customised features helps businesses run a more successful web site in performance and boosts consumer traffic .
Working with a professional WordPress development firm can handle large , complex projects and can deliver a very polished web site . These firms are more likely to have a wider range of services available . If an individual is looking for to hire a WordPress designer to work on a large task or wants a mobile app in addition to a website , is the ideal option for these clients to utilise . However , choosing a professional development firm is expensive , and may not be the best option for most small businesses.
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