Friends ,Seo consists of two major parts : on-site and then off-site optimization .
Just focussing on just one of them means neglecting the possibilities that the other one opens up . It is fatal to think being perfect with on-site leaves room for neglect in the off-site optimization . This is sooo not the case .
On-site or off-site optimization are a team . And there is one reason why everyone say "Never change a winning team" .
On-site optimazitaion represents all SEO done directly on the website that is to be optimized . This includes modifications in the HTML-Code as well as in the editorial material . Because I don't consider myself an expert in technical SEO , I will focus on editorial content as well as some HTML tactics to better your on-site optimization .
Off-page optimization is the opposite to the on-page optimization , as the wording indicates already . But let me break it down : Off-( the )-site optimization refers to all measures undertaken outside the own website . Often it is misunderstood as pure link building . Though link building is an integral part in SEO , it is not the main ingredient in the optimization mix .
Off-Page SEO is a mix
I am referring to off-page optimization as a mix , because there is more to it than links . If you have all the links in the world , but fail to master all the other implications in off-site SEO a lot of potential is thereby neglected . There is more to it than just links in directories and social bookmark platforms . Even building a content network is not enough . While many agencies still operate this way , off-site SEO has gone further than just links from blogs .
But what ARE the ingredients in that mix ? Other than links there is one major area often referred to as social signals . Social signals simply means what is the response in social networks towards your website , your content , a subpage or a posting . The more people talk about you in their social media feeds , the better it is for your website . Good social signals or a large quantity of them might not automatically lead to a high ranking , but it definitely adds some spice to the mix .
Ultimately , social signals are also links . Because talking about something in "social media terms" means sharing , commenting , posting and liking . Ultimately , those social signals create links as well and thereby add to the link mix of a site.
Just focussing on just one of them means neglecting the possibilities that the other one opens up . It is fatal to think being perfect with on-site leaves room for neglect in the off-site optimization . This is sooo not the case .On-site or off-site optimization are a team . And there is one reason why everyone say "Never change a winning team" .
On-site optimazitaion represents all SEO done directly on the website that is to be optimized . This includes modifications in the HTML-Code as well as in the editorial material . Because I don't consider myself an expert in technical SEO , I will focus on editorial content as well as some HTML tactics to better your on-site optimization .
Off-page optimization is the opposite to the on-page optimization , as the wording indicates already . But let me break it down : Off-( the )-site optimization refers to all measures undertaken outside the own website . Often it is misunderstood as pure link building . Though link building is an integral part in SEO , it is not the main ingredient in the optimization mix .
Off-Page SEO is a mix
I am referring to off-page optimization as a mix , because there is more to it than links . If you have all the links in the world , but fail to master all the other implications in off-site SEO a lot of potential is thereby neglected . There is more to it than just links in directories and social bookmark platforms . Even building a content network is not enough . While many agencies still operate this way , off-site SEO has gone further than just links from blogs .
But what ARE the ingredients in that mix ? Other than links there is one major area often referred to as social signals . Social signals simply means what is the response in social networks towards your website , your content , a subpage or a posting . The more people talk about you in their social media feeds , the better it is for your website . Good social signals or a large quantity of them might not automatically lead to a high ranking , but it definitely adds some spice to the mix .
Ultimately , social signals are also links . Because talking about something in "social media terms" means sharing , commenting , posting and liking . Ultimately , those social signals create links as well and thereby add to the link mix of a site.
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