Friends ,Apple phones are trackers of how the mobile phone market behaves or of exactly how they are used . The brand new iPhone , even if it is not the revolution it was thought to be , gives valuable insights on the state of the field .
Changes
What is new exactly ? Very first the look , glass was abandoned in favor of aluminum . And then the speed , the new A6 microchip makes it twice as fast as the previous iPhone . A new connector standard also appears . But of all the changes it is the screen which catches most attention . It increased from 3 .5 to 4 inches . The increasing amount of screen size is directly linked to the rise of the use of mobiles in our life . It results in a will to have a more comfortable experience when using cell phones . A bigger screen creates a better experience for long use . Phones or tablets are a new marker and create new ways of consuming and accessing information .
Consequences
Firstly , there is a quick increase in the use of mobile devises for finding information on the Internet . Mobile phones , tablets now benefit from much quicker Internet connection than before with the development of LTE/4G . They are always ready to be used and one can almost instantly look for information through them . Their screens which get bigger and bigger and offer better definition allow showing more and more information at once . Moreover , the new cloud possibilities allow a user to synchronize it browsing experience from a Mac to an iPhone or an iPad really pushing forward the use of mobile devices .
Secondly , social networks are more and more used to share information . A constant connection to twitter and now Facebook makes it easier than ever before to share a trip picture , the photograph of a meal , a new product bought , etc . Social network become the center of much activity and influence purchasing decisions . They can be very beneficial to firms but also hurt their reputation quickly . A social network watch therefore becomes necessary for some firms .
Third is the steady increase of geolocalisation services . As more and more smartphone with GPS appear the services allowing for geolocalisation develop meaning one can now send location along with message or pictures . It makes it easy to find the restaurant where your friends enjoyed such a great meal or the resort or hotel where they had their best experience . Geolocalisation related services become strong marketing tools for targeting local customers for local businesses . They become more and more efficient as more people start using smartphones and tablets .
Once again the iPhone 5 is not a revolution . It though affirms again that we entered the era characterized by constant connection and holds many opportunities.
Changes
What is new exactly ? Very first the look , glass was abandoned in favor of aluminum . And then the speed , the new A6 microchip makes it twice as fast as the previous iPhone . A new connector standard also appears . But of all the changes it is the screen which catches most attention . It increased from 3 .5 to 4 inches . The increasing amount of screen size is directly linked to the rise of the use of mobiles in our life . It results in a will to have a more comfortable experience when using cell phones . A bigger screen creates a better experience for long use . Phones or tablets are a new marker and create new ways of consuming and accessing information .
Consequences
Firstly , there is a quick increase in the use of mobile devises for finding information on the Internet . Mobile phones , tablets now benefit from much quicker Internet connection than before with the development of LTE/4G . They are always ready to be used and one can almost instantly look for information through them . Their screens which get bigger and bigger and offer better definition allow showing more and more information at once . Moreover , the new cloud possibilities allow a user to synchronize it browsing experience from a Mac to an iPhone or an iPad really pushing forward the use of mobile devices .
Secondly , social networks are more and more used to share information . A constant connection to twitter and now Facebook makes it easier than ever before to share a trip picture , the photograph of a meal , a new product bought , etc . Social network become the center of much activity and influence purchasing decisions . They can be very beneficial to firms but also hurt their reputation quickly . A social network watch therefore becomes necessary for some firms .
Third is the steady increase of geolocalisation services . As more and more smartphone with GPS appear the services allowing for geolocalisation develop meaning one can now send location along with message or pictures . It makes it easy to find the restaurant where your friends enjoyed such a great meal or the resort or hotel where they had their best experience . Geolocalisation related services become strong marketing tools for targeting local customers for local businesses . They become more and more efficient as more people start using smartphones and tablets .
Once again the iPhone 5 is not a revolution . It though affirms again that we entered the era characterized by constant connection and holds many opportunities.
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